How brands targeted young mothers during the 2010s through specific lifestyle magazines (e.g., Paidi kai Neoi Goneis ).
The role of the "Grandmother" ( yaya ) versus the lack of state-funded childcare. How brands targeted young mothers during the 2010s
The "struggling single mom" vs. the "modern career-driven mother" in Greek soap operas ( kathimerina ). How brands targeted young mothers during the 2010s
How austerity measures and high unemployment affected maternal healthcare and child-rearing. How brands targeted young mothers during the 2010s
The move from traditional family values to more liberal, independent portrayals.
1. Sociological Approach: "The Young Mother in Modern Greece (2017-2019)"
A mock-up of a government or NGO "white paper" designed for that era.