24kgoldn, Lil Tecca - Prada (official Video) -

John Tashiro served as both the director and director of photography, creating a retro Y2K-inspired aesthetic.

While the song focuses on the luxury brand, 24kGoldn stated in an interview with Hypebeast that the deeper message is about confidence, growth, and change . Song Context & Chart Impact 24kGoldn, Lil Tecca - Prada (Official Video)

"Prada" was produced by a powerhouse team including , Cxdy , Humblebee , and Ovrcz . John Tashiro served as both the director and

24kGoldn, Lil Tecca pine for “Prada” in new single, visual and Ovrcz . 24kGoldn

The storyline begins with the pair attempting to pick up girls unsuccessfully while dressed in surprisingly "nerdy" Prada outfits, eventually transforming into confident "ballers" as they flex their luxury gear.