: Social media ads and collaborations with influencers and reviewers have the highest impact on purchase decisions for millennials and Gen Z. 2. Fashion and Identity
: Instagram (93.3%) and WhatsApp (86.7%) are the most popular apps, followed by YouTube and TikTok , which significantly influence everything from shopping habits to political opinions. 25 VIDEOS BOCIL 2023 NEW
: Indonesian youth spend an average of 7 hours and 22 minutes online daily, treating the internet as a "shared living space". : Social media ads and collaborations with influencers
: The modern, cosmopolitan style of Jakarta youth—characterized by specific brands and western fashion—often sets the benchmark for youth across the archipelago. followed by YouTube and TikTok
: Digital communication often blends Bahasa Indonesia with English and local dialects, creating unique varieties like bahasa Prokem and bahasa Alay .
