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: Portrait images are designed for scrolling environments, taking up more vertical screen space on smartphones, which typically leads to higher user engagement.

: Uploading a 960x1200 image unlocks vertical placements on Google Discover and Gmail mobile .

This specific resolution is a key feature for high-reach ad campaigns like Performance Max and Demand Gen . Using this portrait format provides several advantages:

For the best performance in these advertising features, ensure your 960x1200 assets meet these standards: : PNG or JPG files are standard. File Size : The maximum allowed file size is 5 MB (5120 KB).

: While optional, skipping this asset can materially reduce your campaign's reach because it allows the AI to serve your ad in more varied placements. Image Requirements

: Important content should stay within the center 80% of the image to prevent being cut off by different device screen sizes.

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