In 2015, the Federal Trade Commission charged the marketers of AuraVie (along with sister brands like Dellure and LéOR Skincare) with running a massive deceptive billing scheme.
The company lured customers with offers of a "free sample" where the buyer only needed to pay a few dollars for shipping. Hidden in the fine print was an agreement that automatically enrolled customers in a monthly subscription, billing them upwards of $100 per month without explicit consent.
The most critical aspect of the AuraVie brand is its history with consumer protection authorities.