is a marketing book by Ben Settle that explores "troll marketing" as a strategy to build authority, polarize audiences, and drive sales. Unlike standard online trolling, Settle's method is a calculated business tactic designed to eliminate indifference and create a dedicated following. Core Philosophy of Copy Troll
: The worst thing for a brand is for the audience to be indifferent. Trolling ensures people have a strong opinion of your brand. Ben Settle Copy Troll pdf
19 jagged bits of advice for raw & wriggling marketing newbies is a marketing book by Ben Settle that
: Settle emphasizes doing your "trolling" on your own controlled platforms (like an email list or private blog) rather than public social media, where you risk giving a troll access to your audience. Key Rules and Strategies Ben Settle Copy Troll pdf