Blind Spots: Why We Fail To Do What's Right And... May 2026

Instead of assuming we are perfectly ethical, we should acknowledge our biases so we can actively guard against them.

This occurs when the ethical aspects of a decision disappear from view, often because they are masked by "business" goals, "legal" requirements, or "efficiency" metrics. Blind Spots: Why We Fail to Do What's Right and...

Organizations should audit their incentive structures. If you reward only the "bottom line," you are architecting an environment where ethical blind spots flourish. Instead of assuming we are perfectly ethical, we

Just as we have limits on our cognitive abilities (bounded rationality), we have psychological limits that prevent us from seeing the ethical dimensions of our choices. If you reward only the "bottom line," you

We have a tendency to overlook the unethical behaviour of others when it is in our interest to remain ignorant (e.g., a manager ignoring a top salesperson's shady tactics).

The authors argue that most unethical behaviour isn't the result of "bad people" doing bad things, but rather "good people" being unaware of the psychological biases that cloud their judgment.