: One of his most influential theories, describing the fragmented, non-linear "pre-stories" or "bets" on the future that exist before a coherent narrative is formed.
While David Boje is the primary academic reference, the word appears in other contexts: David M. Boje - Google Scholar : One of his most influential theories, describing
His seminal article, (1991), fundamentally changed how researchers view communication within businesses. 📖 Key Concepts in Boje's Research describing the fragmented
: A key book introducing the concept of antenarrative . : One of his most influential theories, describing