Boutiques*online -

: Use platforms like Instagram and TikTok to show the "face" of your brand and build trust through relatable content [1, 21].

: Create a vision for your boutique, potentially using a "vision book" to clarify your aesthetic and goals before you begin [22]. Growth and Marketing boutiques*online

: High-quality, unique photography is essential. Using stock photos can make your brand look generic; instead, act as a style expert by creating your own imagery [12, 20]. : Use platforms like Instagram and TikTok to

: Determine exactly who your customer is, considering their lifestyle, needs, and what they can afford [2, 12]. considering their lifestyle