Here is your checklist for choosing and securing your business name. 1. Brainstorm with Purpose
Check if the .com domain is available. Companies with .com extensions are often viewed as more established.
Say it in conversation to ensure it's easy to pronounce and understand. 2. Check Availability (Beyond Google) buy business name
You may need to file a "DBA" (Doing Business As) or fictitious name registration if you aren't using your legal surname.
Search the USPTO database to ensure you aren't infringing on federal trademarks. 3. Consider Your Structure & Location Here is your checklist for choosing and securing
A catchy name is useless if you can't use it. You must check that the name is distinguishable from all other registered names in your state.
Don't just wait for inspiration—generate it. Start by building a word bank of keywords related to your product, benefits, and the feeling you want customers to have. Aim for 20-30 ideas before narrowing it down. Companies with
Avoid being too specific. Using your current city name could limit you if you expand, and including a specific product (e.g., "City Wedding Dresses") makes it hard to pivot later (e.g., to bridesmaid dresses). Aim for a name that allows your business to grow. 5. Finalize and Register
