Buy — Ladies Hats

High, full hairstyles of the 1960s made traditional hats difficult to wear, leading to the popularity of smaller styles like Jackie Kennedy's pillbox hat before hats largely disappeared as a daily staple. Modern Consumer Behavior

In the early 20th century, etiquette dictated that women never leave the house without a hat. Purchasing involved visiting high-end millinery salons where designers and models assisted with "trying on" for custom fits.

The "caps and hats" segment is a primary leader, generating $10.8 billion in revenue in 2023.

Today's buying process is increasingly a .