Retailers and manufacturers use BOGO candy offers for several strategic reasons:
: For items like candy that may be nearing their expiration date, stores use BOGO to quickly move stock rather than letting it go to waste. buy one get one free candy
: High-visibility BOGO offers on popular candy can act as "loss leaders," drawing customers into the store where they are likely to purchase other full-priced items. Retailers and manufacturers use BOGO candy offers for
: When a brand introduces a new flavor or product, a BOGO deal encourages customers to try it with lower perceived risk, hoping to convert them into regular buyers. From a shopper's perspective, these deals can be
From a shopper's perspective, these deals can be highly cost-effective, but they require a bit of scrutiny:
: Because these deals are often used to clear older stock, it is wise to check the "Best By" dates to ensure the candy will remain fresh by the time you consume the second "free" unit.