: Shoppers often prefer BOGO deals over percentage-based discounts even when the net value is identical.
Research indicates that BOGO deals are significantly more effective than equivalent price discounts for high-value items like recliners. buy one get one free recliners 2017
: Shoppers are reportedly willing to spend up to 40% more when presented with "Buy One, Get One Free" compared to a 50% discount. : Shoppers often prefer BOGO deals over percentage-based