Sending a "Buy Online Now" code via email to users who left items in their cart is one of the highest-converting marketing tactics.

Abstract

By implying a limited window (the "Now"), retailers trigger a Fear of Missing Out (FOMO). Consumers are more likely to finalize a purchase if they believe the financial advantage is temporary.

Use of "revealed" codes or "spin-the-wheel" pop-ups creates an interactive experience that makes the discount feel earned. 4. Impact on Brand Loyalty and Profit Margins

The effectiveness of these prompts relies on several key psychological principles: