: Highly popular for viral trends, beauty products, and livestream-based shopping.
For those looking for authentic local finds, the Vietnam Airlines Shopping Guide recommends looking for iconic fashion like silk textiles, high-quality Vietnamese coffee, and handmade handicrafts. Payment & Logistics buy online vietnam
Draft E-commerce Law Requires Online Seller Identity Verification : Highly popular for viral trends, beauty products,
Vietnam 's online marketplace is currently one of Southeast Asia's most dynamic, reaching an estimated value of over in 2024 with a growth rate of roughly 20% year-on-year. As of early 2026, daily spending on major platforms averages roughly $44.5 million . Popular Platforms & What to Buy As of early 2026, daily spending on major
The Vietnamese government is actively updating its legal framework to protect consumers and manage rapid growth.
: While cash-on-delivery remains common, digital options are surging. Popular mobile wallets include MoMo, ZaloPay , and VNPay , alongside standard bank cards and QR code payments.