Group — Buying

: Forrester estimates that a buying group has an average of 27 engagements with seller-related content before a deal closes.

: Content must be tailored to address the specific "solution intent" of the group. buying group

: A person's role can shift throughout the sales cycle; for example, an IT lead might start as a technical evaluator and later become an internal advocate. Benefits for Businesses : Forrester estimates that a buying group has