The cost to reach 1% of a specific demographic in that area.
Buying radio airtime is a mix of art and math. Prices fluctuate based on who is listening, when they are listening, and where they are located. Core Cost Factors buying radio airtime costs
"Drive Time" (6–10 AM and 3–7 PM) is the most expensive. The cost to reach 1% of a specific demographic in that area
If you hire a firm to negotiate, they usually take 15%. when they are listening