Viewing habits and online behavior used for precise household-level targeting.

Local businesses can now target specific cities or even ZIP codes through platforms like MNTN Performance TV . 3. Choose Your Inventory Mix

Negotiating directly with networks or local stations, often during "Upfronts" (early buying for the year) or "Scatter" markets.

Modern tools allow you to adjust spend based on current engagement patterns and website traffic uplift. Typical Pricing Note Linear Primetime National awareness & massive reach Most expensive; premium rates Local Cable Targeting specific neighborhoods 10-20% the cost of broadcast Connected TV Performance & precision targeting Driven by digital-style CPMs TV Media Buying: What Is It & How Does It Work? - MNTN

Before buying space, you must align your campaign with your broader business goals. Common objectives include: