: A word-for-word sales presentation script used to sell a $20–$50 per month continuity program.
: The core strategy focuses on getting customers into a "free plus shipping" or low-cost trial that automatically rolls into a monthly subscription. Where to Find It
Because this is a copyrighted training product from 2011, it is typically available through:
The text you are referring to is the training manual and script, originally published by Russell Brunson in 2011.
: Russell Brunson’s DotCom Secrets platform (though much of this 2011 content has been updated and integrated into his more recent books, DotCom Secrets and Expert Secrets ).
: A psychological technique used to transition from providing free value to making a paid offer.
