Think Like A Publisher - How...: Content Marketing:

Publishers prioritize building an email list or a dedicated site.

One "must-read" deep dive is worth more than ten thin, SEO-stuffed blog posts. 3. Build an Owned "Plot of Land" Content Marketing: Think Like a Publisher - How...

Marketing campaigns have a start and end date. Publishing is a . Establish a cadence (e.g., every Tuesday morning). Publishers prioritize building an email list or a

80% of your content should be educational, entertaining, or inspiring. Only 20% should be promotional. and your reach can vanish overnight.

Social media platforms are "rented land." Algorithms change, and your reach can vanish overnight.