Copy, Copy, Copy: How To Do Smarter Marketing B... Today

: Specifies the optimal marketing strategy (e.g., expertise, popularity, or salience) for that specific scenario.

: Identifies the nature of the decision-making process in each quadrant. Copy, Copy, Copy: How to Do Smarter Marketing b...

: Plots whether a choice is informed/uninformed and independent/social. : Specifies the optimal marketing strategy (e

: The core of the book is a "pattern book" containing 52 actionable marketing strategies that readers can "copy, borrow, or steal" to solve business problems faster. : The core of the book is a

: He distinguishes between "slavish" repetition (Tight Copying), which fails to innovate, and "Loose Copying," which allows for the error and variation necessary to create something better than the original.

The book is available in multiple formats for those looking to implement these strategies: How to Do Smarter Marketing by Using Other People's Ideas

: Earls provides three specific maps to help identify which marketing approach will be most effective based on consumer behavior: