Crocs frequently utilizes the "Buy One, Get One" (BOGO) model as part of its broader digital marketing and e-commerce strategy . In April 2026, active promotions included:

: Shoppers feel they are "losing" a gain if they don't take advantage of the free item.

: Studies show 66% of shoppers prefer BOGO over other promotion types because the second item appears to have no extra cost. Business Impact for Crocs Crocs Marketing Strategy: Case Study | Enrich Labs