The "Diamond Cartel" primarily refers to the historic monopoly maintained by , which controlled up to 90% of the world’s diamond supply for over a century. This guide outlines how they operated, their marketing genius, and why their absolute control eventually faded. 1. The Strategy: Artificial Scarcity
The cartel's primary goal was to ensure diamonds remained expensive despite being relatively abundant in nature. Diamond Cartel
Since diamonds have little practical "use-value" for consumers, De Beers had to create a psychological one. Why The Diamond Cartel Is So Long Lasting Economics Essay The "Diamond Cartel" primarily refers to the historic