The book is a "whiteboard overview" that explores how to bridge the distance between business strategy and design. It defines a brand not as a logo, but as a person's "gut feeling" about a product or service. Neumeier outlines for building a "charismatic brand": THE BRAND GAP — MARTY NEUMEIER
: A digital version of the book is available for free borrowing and streaming at the Internet Archive . Download [Liicourse com] The Brand Gap Marty Neumeier epub
: The highly popular visual presentation of the book has over 20 million views and can be viewed for free on SlideShare . The book is a "whiteboard overview" that explores