The video stars Ed Sheeran and actress Zoey Deutch as childhood friends who reunite during a ski trip. The storyline follows their evolving relationship, moving from group activities with friends to intimate moments in a snow-covered cabin. Key visual motifs include:
: The lyrics were inspired by a night at James Blunt’s house in Ibiza, where Sheeran and Seaborn danced "barefoot on the grass" to Future's "March Madness" at 6:00 AM. ed_sheeran_perfect_official_music_video
: The snowy landscape of the Hintertux Glacier emphasizes the cozy, "winter wonderland" romanticism of the song. The video stars Ed Sheeran and actress Zoey