: Netflix is increasing its share of short-form, mobile-based content to boost advertising revenue, while YouTube is offering more premium, Netflix-style experiences to grow its subscriber base.

: Social media platforms like TikTok and Instagram are replacing traditional search engines for younger audiences, who now use social feeds as their primary discovery surface for news and culture. 2. AI as Core Infrastructure

The distinction between different media types is disappearing as platforms adopt each other's strategies to capture audience attention.

Artificial intelligence has moved from an experimental "shiny object" to a fundamental operational necessity.