: A genius who provides the deeper, technical "nerd-level" information.
: A "psyched-out hippie" cult leader who directs students to SPSS screencasts.
: Points out the "must-know" facts for students in a hurry.
: Field wrote the 2013 edition in an "intense six months," utilizing cloud technology and a chapter-by-chapter editing process to keep up with the software's evolution under IBM.
: Represents the "bumbling" student trying to survive life and statistics.
: Offers tips on using the actual SPSS software (a play on the "S" in SPSS). 🎸 Why 2013 Was Different
: Chapters begin with personal stories that act as metaphors for statistical problems (e.g., a story about being too short to be a goalkeeper illustrates the "beast of bias").
Discovering Statistics Using IBM SPSS Statistics - PDFDrive.com