Ikon - Вђ˜м™њм™њм™њ (why Why Why)вђ™ M/v -

The lyrics trace a journey from being "lovers" to "strangers," with members repeatedly asking "why" as they grapple with regret .

The song explores the raw, confusing aftermath of a breakup where the reasons for separating remain elusive . iKON - ‘왜왜왜 (Why Why Why)’ M/V

The dance includes "key moves" like Junhoe singing while lying down and hand gestures that mimic falling ash . The lyrics trace a journey from being "lovers"

It is described as a smooth, acoustic-driven pop ballad with a pulsing dance beat that enters during the chorus . representing the deep

Bobby is seen discarding a promise ring, while Donghyuk submerges a phone in a jar of water, representing the deep, drowning nature of past memories .

A recurring "beautiful love flower" represents the relationship, which has now withered into "white ashes" .