: Entertainment is moving beyond the screen into physical spaces. Branded "in real life" sites, immersive sports broadcasting (like sitting courtside via VR), and interactive live events are now strategic priorities for major media companies.

A notable trend among younger users involves a "reversion" to physical tech—like flip phones and Polaroid cameras—to escape digital fatigue.

The global market is surging, with video-based podcasts now driving a significant portion of revenue.