Immutable Laws Of Marketing: Violate: Them At Yo...

Here are a few heavy hitters from the book that still dominate today:

Being first in the marketplace is important, but being first in the mind is everything. If you aren't first in a category, you need to find a way to be first in a specific niche or "ladder" rung within the prospect's head. Immutable Laws of Marketing: Violate Them at Yo...

This is the one most often violated. When a company is successful with one product (e.g., A1 Steak Sauce), they often try to put that name on everything else (A1 Poultry Sauce). It almost always dilutes the original brand's power. Here are a few heavy hitters from the