: Testing "WhatsApp Plus," a premium tier with custom themes and icons, alongside AI-powered unread chat summaries .

: Announced the removal of "Communities" effective 30 May 2026, while adding live stock and crypto data to "Cashtags". April 2026 Social Media Updates - We Do Marketing

: Nonsensical memes, such as "Trump Take Egg," have emerged as primary cultural touchpoints for younger audiences. 🛠 Platform News & Feature Updates

: Triggered by the song PINKY UP by KATSEYE, this high-energy dance challenge is currently dominating Instagram Reels.

: Using Boney M.’s Sunny , creators film themselves "grabbing what matters" (coffee machines, desk plants) while the office is jokingly "on fire".

Current viral content is driven by "chaos culture" and a resurgence of nostalgia.

: Partnered with Cameo to allow creators to sell personalised video messages directly in-app. It is also testing 60-minute video uploads to compete with YouTube.