Today, Lexus offers a comprehensive range of vehicles tailored to modern lifestyles:
Beyond luxury, Lexus established its performance credentials with the high-revving V10 LFA supercar and track-tuned models like the RC F and GS F. 2026 Model Lineup Highlights Today, Lexus offers a comprehensive range of vehicles
The story of Lexus began in 1983 when Toyota Chairman Eiji Toyoda challenged his company to build "the finest luxury car in the world". This secret project, codenamed Circle-F, resulted in the Lexus LS 400 . When it launched in 1989, it shocked competitors by offering superior quietness and build quality at a more accessible price point than established European rivals. The Takumi Philosophy When it launched in 1989, it shocked competitors
Lexus has consistently led the market in integrating hybrid technology, starting with the RX 400h, the world’s first luxury hybrid. When it launched in 1989
The brand has committed to becoming fully electric (BEV) globally by 2035.