Made To Stick -

: Use narrative to provide a mental "flight simulator," preparing people to act on the idea. Available Summaries & Resources: Made to Stick: Why Some Ideas Survive and Others Die

This book explores why some ideas thrive while others die, identifying six key principles for creating "sticky" messages—ideas that are understood, remembered, and have a lasting impact. Made To Stick

: Find the core of any idea by stripping it down to its most essential, compact form. : Use narrative to provide a mental "flight