In media research, "matures" refers to both the industry’s lifecycle and the specific demographic of adults aged 65 and older. 2025 Digital Media Trends | Deloitte Insights

The rapid expansion of streaming video services, which dominated the early 2020s, has settled into a mature phase where major providers like Netflix and Disney+ focus on retention rather than just acquisition.

: Tech giants like Amazon and Apple, with content budgets reaching $10 billion and $7 billion respectively, have created a massive size asymmetry compared to traditional media conglomerates.