Guide: Natural Products Insider Buyer's

Approximately 50% of Gen X and Millennials now blend conventional and alternative health solutions, broadening the total addressable market for natural products. II. Priority Product Categories for 2026

Innovation is focused on on-the-go formats like dissolving strips and "taffy-like" chews. Key trending ingredients include creatine , magnesium , and fiber-forward formulas for GLP-1 support. natural products insider buyer's guide

A professional guide must help buyers evaluate supplier integrity rather than just price. Top trends and retailers at Natural Products Expo West 2026 Approximately 50% of Gen X and Millennials now

Protein is "everywhere"—from clear-protein sodas to coffee. There is also a notable shift toward seed oil-free formulations and real fruit sugars over sugar alcohols. Key trending ingredients include creatine , magnesium ,

The natural channel continues to outpace conventional retail, driven by younger, values-driven shoppers like Gen Z and Millennials.

A major splash on the trade show floor, particularly products addressing perimenopause, menopause, and adrenal support. III. Sourcing & Manufacturing Checklist

For 2026, the industry is moving away from "awareness-based" campaigns toward communication where transparency is the baseline. Below is a structured outline and key content for a professional guide. I. The 2026 Strategic Landscape