Social platforms have transitioned from mere connection tools to primary entertainment sources, with nearly 4.89 billion global users as of late 2023. Cases From the Social Media Marketing World - ResearchGate
The massive volume of available content allows audiences to self-select based on highly specific interests, from specialized political news sites to hobby-specific digital communities. New.Legalporno.Giorgio.Grandi.New.Year.Party.2W...
Video on Demand (VOD) and subscription-based streaming (e.g., Netflix, Spotify) have largely replaced physical ownership models. Platforms now rely on big data and algorithms
Platforms now rely on big data and algorithms to "surface" content tailored to individual tastes, effectively creating a "community of one" for many consumers. Evolving Business Models In contrast, Generation X and Millennials are more
Consumption habits vary significantly by age. For instance, Generation Z spends approximately 15.5 hours weekly on entertainment, predominantly through mobile interfaces and social media platforms like YouTube and Instagram. In contrast, Generation X and Millennials are more likely to use on-demand streaming and "cut the cord" on traditional cable services.
AI is now widely used for personalizing content delivery, evaluating user-generated content for "viral" potential, and even automating tasks in music production like mixing and mastering.
