Created by the Phoenix Candy Company in 1962.
Heat and friction turn it into a soft, long-lasting chew. Now & Later
Sour flavors and "Morphs" that change taste as you chew. Created by the Phoenix Candy Company in 1962
While the "Original" line is the blueprint, the brand has branched out significantly: and grandma’s glass jar.
Cherry, Apple, Grape, and the legendary Strawberry.
Still one of the best "price-per-minute" candies. Durability: It doesn't melt into a puddle like chocolate.
Now & Later thrives on "Barbershop Nostalgia." It’s the candy you find at corner stores, concession stands, and grandma’s glass jar.