The video has garnered over 23 million views on YouTube alone, solidifying its place as a fan favorite from the Hall of Fame era.
This was the first major collaboration between these three artists, and fans praised how well they meshed, particularly the "realness" brought by Lil Durk.
The visual storytelling centers on the theme of reaching a new pinnacle of success where there is no looking back.
"No Return" was originally intended to be a lead single, but its rollout was slightly delayed by the viral success of "RAPSTAR".
Lyrically, "No Return" serves as a victory lap. The artists reflect on their journey from dysfunctional backgrounds and street life to the "finer lifestyle" they now enjoy. Key themes include: