Private Label Products -

: Premium store brands now account for 40% of total private label spend, up significantly since 2019.

: While grocery is the largest sector, general merchandise categories like office supplies (42% share) and home & garden (35% share) see the highest private label penetration. PRIVATE LABEL PRODUCTS

The private label market has reached record heights as of 2026, with U.S. sales hitting . Once viewed as low-cost "generic" alternatives, these products—also known as store brands —now capture a 24% unit share of the total market. This shift is driven by a fading stigma; 72% of consumers now view store brands as strong alternatives to national brands, and many are unable to distinguish between the two based on quality alone. Market Performance & Trends : Premium store brands now account for 40%

The growth of is currently outpacing national brands by nearly three times. While value and affordability remain the primary drivers, retailers are increasingly using "premiumization" to attract higher-income shoppers. sales hitting