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The team is called to investigate the death of Abby Smith, a "web-famous" personality known for her viral videos. The case takes a dark turn when the killer starts posting crime scene photos to a photo-sharing site, "Snapomatic," turning the investigation into a public spectacle.

The murderer, Adam Lane, seeks to expose the "sickness" of internet culture by livestreaming impending deaths and watching as the viewer count accelerates his fatal contraptions.

The plot closely echoes the 2008 thriller Untraceable , where a killer's victims die faster as his website's traffic increases.

The Wilder brothers are a clear nod to the Winklevoss twins, including their lawsuit against a co-creator.

is the 5th episode of the 7th season of the ABC crime drama Castle . In this episode, Richard Castle and Kate Beckett investigate the murder of an internet celebrity and find themselves hunting a "social media sociopath" who uses viral fame to taunt the police. 📺 Episode Overview Original Air Date: October 27, 2014 Written by: Jim Adler Directed by: Bill Roe

Castle jokes about letting technology wrap him in its "warm yet lucrative embrace" as he tries to navigate modern marketing. "Castle" Meme Is Murder (TV Episode 2014) - IMDb

Lane kidnaps the twin creators of Snapomatic, Oren and Kent Wilder. He sets up a lethal trap where their lives are tied to the number of people watching the stream—the more viewers tune in, the faster they die.

[S7E5] Meme is Murder

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