Software: Serif

: A high-performance raster graphics editor designed to rival Photoshop, supporting advanced photo editing and digital painting.

: A professional vector graphics editor and successor to DrawPlus. It is widely used for illustration, UI design, and branding. Serif Software

, officially known as Serif (Europe) Ltd, is a prominent British developer based in Nottingham, best known for its Affinity suite of professional creative tools. Founded in 1987, the company spent decades building "Plus" range legacy products like PagePlus and PhotoPlus before completely pivoting to the Affinity brand in 2014 to compete directly with Adobe. : A high-performance raster graphics editor designed to