Service Magic: The Art Of Amazing Your Customers -

Bell and Zemke use diverse industry examples to show these principles in action:

The strategies used by Disney and Universal Studios to capture customer loyalty. The "Three Ps" of Service Magic Service Magic: The Art of Amazing Your Customers

The unique, personalized way a task is handled for the customer. Service Magic: The Art of Amazing Your Customers Bell and Zemke use diverse industry examples to

How USAA and American Express maintain high loyalty in a competitive market. Service Magic: The Art of Amazing Your Customers