Snap’s 2026 Strategy: From Originals to the "Snappys" and Smart AR
Hosted by Matt Friend, the event honored 22 creators across categories like comedy, beauty, and sports. Snap announced its latest slate of Originals pr...
DJ Khaled received a Lifetime Achievement Award for his long-standing influence on the platform. 👓 2026: The Year of AR Glasses Snap’s 2026 Strategy: From Originals to the "Snappys"
Snapchat is doubling down on its identity as a premier destination for mobile-first entertainment. While the platform made waves with its Snap Originals , the focus in early 2026 has shifted toward elevating independent creators and integrating advanced directly into the viewing experience. 🏆 The Inaugural "Snappys" Awards While the platform made waves with its Snap
Snap’s Santa Monica headquarters, transformed into a theater.
In March 2026, Snap hosted its first-ever , signaling a new era for its content slate. Rather than just traditional scripted series, the platform is now spotlighting the "Snap Stars" who define its culture.