Sunfed wasn't just another meat alternative; it was a "deep-tech" approach to food. Using proprietary water-based techniques and custom hardware, they transformed yellow peas into a product with a unique, chewy texture that many fans swore by.
Despite high consumer demand and shelf space in major supermarkets like Woolworths and Foodstuffs , the company faced a strategic hurdle. Founder Shama Sukul Lee noted a "strategic divergence" with lead venture capital investors. The investors' preference for software-style rapid growth didn't align with the complex, capital-intensive realities of physical manufacturing and FMCG (fast-moving consumer goods). Can You Still Buy It Anywhere? As of April 2026, the short answer is . sunfed meats buy online
The End of an Era: Sunfed Meats Concludes Operations If you’ve been scouring the web to buy online, you may have noticed that digital shelves are looking empty . After a decade of pioneering "Chicken-Free Chicken" and redefining plant-based protein in New Zealand and Australia, Sunfed Meats officially concluded its operations in January 2026 . Sunfed wasn't just another meat alternative; it was