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The T-Mobile Samsung Galaxy S7 "Buy One, Get One Free" (BOGO) promotion, primarily active during , served as a landmark marketing strategy that redefined how carriers leveraged flagship launches to grow their subscriber base. By offering a high-value device for "free," T-Mobile effectively lowered the barrier for families and couples to switch to their "Un-carrier" platform. The Mechanics of the Deal
: T-Mobile revived the offer during the 2016 holiday season to counter dampened consumer enthusiasm and fill the market void left by the recall of the Galaxy Note 7 .
: By offering full retail price rebates instead of long-term bill credits, T-Mobile positioned itself as more consumer-friendly than rivals like AT&T.
The BOGO campaign was a calculated move during a highly competitive period in the mobile industry:
: The deal covered the Samsung Galaxy S7 ($669.99) and the Galaxy S7 edge ($779.99).
: Customers were required to purchase both devices on an Equipment Installment Plan (EIP) and add at least one new line of service .
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