: Use "straight talk" and avoid jargon. Write the way you naturally speak to make the delivery more relatable.
: Because listeners won't remember everything, use 2–5 core points and repeat them to reinforce the main message. Typical Structure Writing Effective Talking Points |... - The Writing Center Talking Points
: Individual points should ideally be one sentence long and cover only one concrete idea. : Use "straight talk" and avoid jargon