The Secret Life Of Pronouns: What Our Words Say... [RECOMMENDED]

Fix the culture, Julian pleaded. Tell me who is lying and who is leaving.

People who are being deceptive often distance themselves from their actions, Aris explained. They stop inhabiting their own sentences. He’s not just hiding the money, Julian. He’s hiding himself from the narrative. The Secret Life of Pronouns: What Our Words Say...

Aris didn't look at the complaints or the project updates. He ran the text through his software, stripping away the jargon. He was looking for the fingerprints of the psyche: function words. Fix the culture, Julian pleaded

One Tuesday afternoon, a panicked executive named Julian sat across from him. Julian’s company was hemorrhaging talent, and he couldn't understand why. He handed Aris a stack of internal memos and transcripts from recent board meetings. They stop inhabiting their own sentences

You use 'we' constantly, Aris noted, tapping a finger on a graph. But look at the context.