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: Focus on Return on Equity (ROE) and high profit margins rather than simple earnings per share. Buffett also seeks companies that generate significant owner earnings .

: Determine the intrinsic value of a business by discounting future cash flows and only purchasing when there is a significant margin of safety between the price and that value. Key Principles of the "Buffett Way" The Warren Buffett Way - IDBI Capital

: Invest in simple, understandable, and predictable businesses that have a durable competitive advantage or "economic moat".