Think Like A Freak Instant

We’re taught from a young age that "quitters never win," but Levitt and Dubner argue that quitting is often the most rational thing you can do. Sunk costs (the time or money you've already spent) shouldn't dictate your future. Quitting what doesn't work frees up your resources to find what does.

To solve the world's toughest problems—or just your own—you have to be willing to be a "Freak." Here’s how to start retraining your brain based on their unconventional blueprint. 1. The Three Hardest Words: "I Don't Know" Think Like a Freak

Think Like a Freak: Our New Book Out on May 13 - Freakonomics We’re taught from a young age that "quitters