: Creators often used bait-and-switch tactics, titling videos with sensational claims only to reveal they wouldn't be viewable for another three years. Why 2023 Was a Digital Milestone
: Major 2023 cultural moments, such as the Barbie movie aesthetic and the Skibidi Toilet series, eventually filled the void that these placeholder "2023 premieres" once occupied. Strategic Implications for Creators THIS VIDEO PREMIERS IN 2023
While many of these "2023" videos were jokes, scheduling content in advance is a legitimate strategy used by professional YouTubers to maintain consistency: A Year on YouTube, 2023 - YouTube Culture & Trends : Creators often used bait-and-switch tactics